Financial Advisor for Ardegi in connection with the acquisition of Merlin

June 1, 2005

review-background
Acquiring
Buy-side advisory
Consumer Goods
Type
Buy-side advisory
Year
2005
Value
Not disclosed
Process
Negotiated
Industry
Consumer Goods

ATRIUM acted as financial advisor to the Icelandic Ardegi and two Icelandic co-investors in the consortium's acquisition of Merlin from FDB.

Financial Advisor for Ardegi in connection with the acquisition of Merlin

ATRIUM acted as financial advisor to the Icelandic Ardegi and two Icelandic co-investors in the consortium’s acquisition of Merlin from FDB.

Merlin is with 48 stores one of the largest retail chains in Denmark in consumer electronics and entertainment. Merlin had a turnover in 2004 of approx. DKK 800 m, but has in recent years experienced a considerable decline in earnings. FDB has for a longer period of time had a desire to sell Merlin to a buyer, who could develop the stores and exploit the chain’s opportunities in a highly competitive market.

Ardegi is an Icelandic investment company owned and managed by Sverrir Berg Steinarsson. He recently played a central role in the successful turnaround of BT, Iceland’s largest retailer of consumer electronics and entertainment.

ATRIUM acted as exclusive financial advisor to Ardegi and has through a closed dialogue with FDB ensured a successful takeover of Merlin.

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